Google launches a service to buy, sell and transfer Domains

Yesterday Google has launched a new service domains.google.com , this service now is and (invite-only beta) version, so you can't regist...

Yesterday Google has launched a new service domains.google.com, this service now is and (invite-only beta) version, so you can't register or transfer in this time, but according to Google it will b published in some countries in the next few months.

This step taken by Google comes because of the monopolism of the big companies in this field, and it has promised to give a professional service for every one, such us private seller infomations for free, free email forwarding service, and this service is the best for me, because Microsoft has canceled its free service of custom domain emails, this email service of Google allow you to forward your custom email like "info@yourcompany.com" to your Gmail account "name@gmail.com".

Till now there's no information about the available extension either their price but because we are talking about Google the biggest search engine in the world and the one of the biggest companies in the world, I think that we should keep in mind that nothing can stop it have all the extensions in the world.

Should the biggest companies worry?

I think when Google starts in field many companies is going to worry about their customers and their services, we all now that the leading advertising program in the world is Google Adsense, and if you read the Features page of the service you can notice that Google will provide this service at the lowest price, like the two features that I've talked about above, we take Godaddy as an example, those two features are now free in this latter.

So the big two questions are :

1. What they would do about this big threat?
2. What will happen to those companies what Google's Service starts?

And I let you answer this question, how do you imagine this service from Google?